Zooooooooooooooooom. iPhone 3G is really fast.
James wrote a great post a coupla days back on the banning of one of Apple’s Ads in the UK. It was covered quite extensively in the UK by The Guardian, and also the BBC.
So now it’s time for the UK office of IntoMobile to weigh in (with considerable weight!!), and say – actually, the Ad IS kinda misleading.
Picking up on a comment “mdk” made on James’ article, my feeling also is that the problem isn’t with the “really fast” statement (as such) – because O2’s 3G (on which the iPhone runs) is ‘really fast’ compared with EDGE – and that’s not really something that can be disputed.
The issue at hand is with the way the handset performs in the Ad – it runs at some lightning speed – and THAT is the problem part – the iPhone3G has never in my experience gone anywhere near as quickly as that. Looking at the indicators in the top-left of the screen UI in the Ad, you can’t clearly see what network it is supposed to be connected to – which leads me to think the device in the Ad was filmed in a simulated environment.
Whatever the actual case, I do think (as do some of our readers) that the Ad is a bit misleading – either you show the phone running at real speed, or you write “simulated” at the bottom of the screen – but then in an Ad about speed, that wouldn’t be very good, would it ?! 🙂