Amobee Media Systems has released what it is calling it’s “HAPI” (Handset Application Programming Interface) for the iPhone and GPhone (Android). HAPI already includes support for BREW, J2ME, Blackberry and Symbian.
What does this mean though, you ask? Well:
Operators around the world will now have the ability to serve advertising impressions into applications running on the world’s most popular mobile operating systems using the same ad-serving solution that also supports ad delivery to all mobile content and communication types, including WAP, mobile video and mobile messaging.
Amobee’s HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns in a cohesive manner alongside other advertising channels such as WAP, games, video and SMS. Amobee’s HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. Amobee’s HAPI supports, among others, textual, graphical and video adverts and is capable of extensive data analysis including specific interactions such as click to call, click to SMS and click to browse.
Crumbs! Sounds comprehensive! Let’s see what traction it gains with the Operators – certainly they have picked the two “of the moment” phones to extend their support to…
[Via: Amobee Media Systems]