Flirtomatic have announced that over 3000 people have entered the Miss Great Britain 2009 competition via their mobile.
Since the competition began on March 23rd, more than 3000 contestants have sent over 10,000 virtual gifts, been rated more than 100,000 times and received 1m messages, all to try and win a place in the final of Miss Great Britain on May 12th.
Girls have not been the only ones registering their interest in the Face of Flirtomatic competition. The service has seen over 2000 people sign up to become judges for the competition, interacting with contestants for the chance to take part in the selection process.
30% of entries have come from normal, everyday girls, who perhaps wouldn’t have taken the time and effort to go through the traditional mode of entering by attending auditions etc. 70% have come from guys looking to be judges in the Flirtomatic competition, keen to see if they can uncover the next Miss Great Britain.
The Miss Great Britain contest has been around since 1945 but this year’s contest is the world’s first to accept entries via mobile – reinventing the traditional event with modern technology. Combining the popularity of online social networking with a physical event has proved highly successful with both the female and male users on Flirtomatic.
Mark Curtis, CEO of Flirtomatic: “Our users, both male and female, have responded to this competition in a way that has completely surpassed our expectations. Whenever we try something new like this, we very quickly find out whether it’s going to be a success, simply from the way our users react.”
Mark continued: “It’s true that a beauty contest, isn’t really going to rock the world, but it’s been a bold move for us to interact in such a way with an offline event. This is a physical, traditional event that began 64 years ago and we’ve pulled it into the mobile, online world. One of our aims for this, was to try and give mobile a sense of relevancy in the real world, to see if we can successfully take the work of a social network offline and I hope we’ve achieved the beginnings of that.”
The Face of Flirtomatic competition ran from March 23rd until April 19th and was only open to UK users. Any girl with a Flirtomatic profile has the chance to win the Miss GB Face of Flirtomatic competition and book their place in the final of Miss Great Britain 2009 on May 12th at Café de Paris in London.
[Via: Flirtomatic]