Mention any sort of double-digit growth figures and you’ll get passing approval. Talk about growth figures at or near triple-digits and you’ll be the talk of the town. MySpace, the behemoth social network that started it all, has just announced that 2008 saw 450% growth in mobile usage! Champagne will be flowing tonight.
MySpace says that the flood of mobile users has generated some 7 billion mobile page views in 2008. And it really is a flood. At the start of 2008, only 10% of MySpace users were “mobile,” by the end of that year, MySpace saw 35% of its overall traffic coming from cellphones! And, the company expects to see mobile phones accounting for 50% of overall traffic in the next few years.
MySpace mobile applications helped drive mobile growth over the past year. On launch, the MySpace Mobile for BlackBerry application was downloaded more than 400,000 times over the course of a week! The MySpace Mobile iPhone application is listed as one of the “Top 20 All-Time Most Downloaded” iPhone applications. Considering that 1 billion iPhone apps have been downloaded, it’s no wonder MySpace’s mobile usage is on the up and up.
The question remains, will MySpace continue to see such rapid growth in the mobile space? We’ll see what happens when Android 1.5, Windows Mobile 6.5, WebOS and the iPhone OS 3.0 all converge to redefine the way consumers use smartphones.
[Via: FierceMobile]