Mobile payments and billing solutions provider Billing Revolution has recently announced a partnership with advertising network MoVoxx, which as a result will be able to “commerce enable” ad placements on mobile phones. As a result, MoVoxx advertisers can add payment functionality from SMS ads, “generating more frequent transactions from mobile users.”
Just imagine – you get a promo SMS and right from the bat you can act, no matter what kind of a device you have, as long as it can send and receive text messages. This opens a great opportunities for both legit companies, but unfortunately for spammers as well.
We’ll see how this will go. In the meantime, here are the words of MoVoxx’s CEO Alec Andronikov: “We are excited to add a mobile commerce billing ad unit that makes it very simple for consumers to purchase products on their cell phones. This is a perfect way for consumer brands, especially within the CPG sector, to not only precisely target different consumer segments but also generate direct sales ROI from mobile media placements.”