International mobile telecoms provider Lycamobile has announced the launch of its Pay As You Go SIM card and low-cost, high-quality mobile service in partnership with 3 Italia in Italy. The prepaid SIM cards and top-up will be available from over 65,000 retail outlets from the 15th of June.
“Following the success of Lycamobile in seven European countries, we are delighted to welcome our Italian customers to the Lycamobile family of over four million subscribers. Our customer promise is to deliver high quality international products and services. This milestone marks yet one more step towards expanding the Lycamobile footprint globally.” said Subaskaran Allirajah, Chairman, Lycamobile.
“We remain on mission to be the market leading International MVNO creating a benchmark business model not only in Italy but also globally. We are committed to supporting our extensive network of European channel partners who are enjoying prosperous business relationships with Lycamobile and we look forward to forging new relationships in Italy. Our brand remains true to the core principles of delivering our customers high quality international calling at the most affordable prices,” added Milind Kangle, CEO, Lycamobile.
“We are very proud to cooperate with Lycamobile. The partnership proves the highest level of service delivered by 3 Italia network and the innovativeness of its MVNO business model,” said Alberto Silva, Strategy and Wholesales Director, 3 Italia.
Lycamobile is investing in comprehensive channel marketing support for the launch of its Italian Pay As You Go SIM card. A comprehensive advertising, marketing and PR campaign based around ‘Globeman’, a sociable, culturally aware, empathetic figure, will target both mainstream and ethnic audiences through point of sale, broadcast, print and online media. ??International calls will cost from as little as 9 cents per minute, with national calls from 15 cents per minute. Lycamobile are launching with a “Free SMS to anywhere in the world” promotion, which runs until the 31st of July 2009. On-net Lycamobile to Lycamobile calls are free for the first 15 minutes talk time. Free extra credit is being offered to consumers on top-up. ??Since 2006, Lycamobile has launched its prepaid SIM business in The Netherlands, Belgium, Norway, Sweden, Denmark, Switzerland and the UK where it has already acquired almost four million subscribers. It plans to launch in further markets throughout 2009.