Remember giffgaff? This is the new MVNO, that seeking differentiation by involving the subs (they call them members) in decisions – well they’ve already started that process now, and in addition we know some more facts – giffgaff is launching in beta this year, and they think there is some stuff we should know:
Key Facts On giffgaff Data Pricing During Beta
giffgaff won’t charge for data at launch and for approximately 6 months thereafter
All members will have access to free data on the launch tariff using giffgaff’s handset only SIM
giffgaff will launch later this year in ‘beta’ and one of the benefits of being in ‘beta’ is free data
Data will be free across the base on a pre pay model
giffgaff has a fair usage policy of 100mb per day, which doesn’t mean they’ll cut people off or triple rate them when they reach that limit, but they will keep an eye on usage
It won’t last forever and giffgaff hopes to talk with members over the course of the period to get input into the best value and fairest data policy they can provide
Members will only be able to use data from the UK, roaming data won’t be available
Kylie Evans, giffgaff’s Marketing Chief, will be kicking off wider discussions about giffgaff’s pricing model on giffgaff.com/blog here: http://www.giffgaff.com/blog/2009/10/a-bit-of-news-about-our-pricing/ those interested in joining the discussion are advised to leave a comment on the blog post above.
giffgaff will be releasing full pricing information very soon, but is interested in getting the wider mobile community’s thoughts on pricing to involve potential new members in contributing to key business decisions
Key Facts On giffgaff Data Pricing During Beta
- giffgaff won’t charge for data at launch and for approximately 6 months thereafter
- All members will have access to free data on the launch tariff using giffgaff’s handset only SIM
- giffgaff will launch later this year in ‘beta’ and one of the benefits of being in ‘beta’ is free data
- Data will be free across the base on a pre pay model
- giffgaff has a fair usage policy of 100mb per day, which doesn’t mean they’ll cut people off or triple rate them when they reach that limit, but they will keep an eye on usage
- It won’t last forever and giffgaff hopes to talk with members over the course of the period to get input into the best value and fairest data policy they can provide
- Members will only be able to use data from the UK, roaming data won’t be available
- Kylie Evans, giffgaff’s Marketing Chief, will be kicking off wider discussions about giffgaff’s pricing model on giffgaff.com/blog here. Those interested in joining the discussion are advised to leave a comment on the blog post above.
- giffgaff will be releasing full pricing information very soon, but is interested in getting the wider mobile community’s thoughts on pricing to involve potential new members in contributing to key business decisions
So there you go – we know that data is going to be free for a while, and that if you want to shape the pricing policy you should get involved in the blog comments. More info as we get it….