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Cellufun: Consumers Worldwide Can Now Buy Virtual Goods Using Their Mobile Phones

October 30, 2009 by Ben Robinson - Leave a Comment

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Cellufun has announced that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.
Apparently, the desire for virtual goods (on the net) has created a $5.5bn global market over the last three years – with the US alone this year coming in at over $1bn (predicted).
Cellufun integrates directly with mobile operators and payment providers to make FunCoins available globally. Coverage includes North America, most of the European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and Turkey. Cellufun will soon allow payments in South America, China, and dozens of other countries, making FunCoins one of the most widely available virtual currencies in the world.
I wonder if his concept has legs – many have come before and fallen – but perhaps we are now reaching a critical mass where actually virtual currencies can have a net worth. At any rate, we wish Cellufun good luck, and will watch intently how they fare in this area of the market.
cellufun-logoCellufun has announced that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.
Apparently, the desire for virtual goods (on the net) has created a $5.5bn global market over the last three years – with the US alone this year coming in at over $1bn (predicted).
Cellufun integrates directly with mobile operators and payment providers to make FunCoins available globally. Coverage includes North America, most of the European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and Turkey. Cellufun will soon allow payments in South America, China, and dozens of other countries, making FunCoins one of the most widely available virtual currencies in the world.
I wonder if his concept has legs – many have come before and fallen – but perhaps we are now reaching a critical mass where actually virtual currencies can have a net worth. At any rate, we wish Cellufun good luck, and will watch intently how they fare in this area of the market.
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