So today was the day – despite all of the new initiatives that O2 rolled out to (arguably) spoil the party, Orange have forged ahead and started ‘punting’ (read: selling) the iPhone in the UK? Wanna know the stats? Good, I’ve just received some, direct from Orange:
- Orange are delighted to reveal, that as of 4pm today Orange had sold more than 30,000 iPhones across the UK – smashing what we believe is the previously published first day sales records for a handset in the UK
- At the same time, Orange’s first ever exclusive UK app – Orange Wednesdays – has gone to the top slot in the Entertainment Category, and hit second place in the free apps chart on the Apple App Store. The app combines the latest film reviews and trailers with up to date info on what’s on, where films are showing, information on how to get there and the ability to redeem the 2-for-1 Orange Wednesdays cinema voucher on your Orange iPhone.
- Orange’s 3G mobile network covers more people in the UK than any other, and is currently the focus of our recently launched £multi-million pound advertising campaign, which from today features the iPhone, entitled ‘You’re Covered’.
So there you go – short and to the point – but an impressive record I think – 30K iPhones in one day!