InMobi and eBuddy have announced a partnership for Mobile Advertising. For those of your not so familiar, eBuddy is touted as being “the world’s leading independent web and mobile messaging service” and InMobi as being “the largest mobile ad network for international markets”
It’s an interesting one, the Mobile Advertising market – not so very long ago at 3GSM (I still refuse to call it Mobile World Congress), the buzz was all around Mobile Advertising, and how it was going to overtake printed media and TV as the delivery medium of choice. There were also a ton of small companies in the space.
But one by one, most of the small fish disappeared, and the big boys came to play – Microsoft, Google, and so on – so it’s nice to see some of the companies that have survived teaming up to do good things going forward.