Sony Ericsson (and Sony in fact) have been right out there in recent years, with their Marketing campaigns – largely they have focused around the use of colour, relating to Sony (Bravia) TVs being great at displaying it, and Sony Ericsson cameraphones being great at capturing it.
The recent campaigns for the Satio and Aino devices featured people on hoppers (check it here) – and now they’ve gone one step further in the land of weird, by asking people to visit their site, and take a look at a webcam focused on room full of empty hoppers. To inflate the hoppers, you need to Tweet #pumpt – now of course you might be asking why you should want to inflate the hoppers, and the answers would be that apparently they are going to release the hoppers somewhere if you suggest it whilst Tweeting – see, I told you it was Leftfield!
ANYWAY – back to the mobile-related bit – whilst you are on the site you can check out their Satio and Aino devices – or you could just go to any other Mobile News site (say, for example, IntoMobile) and read stuff about the handsets!
If you’d like to see what’s going on in the room full of hoppers, and/or check out some device info, click here.