Wow, it’s getting messy between the carriers in Canada. Not too long ago telus slapped Rogers with a lawsuit for claiming to be Canada’s most reliable network (for which Rogers is still waiting for their appeal to be heard). Now Rogers is wheeling around and nailing Bell with a suit in British Columbia for the exact same reason. Rogers is seeking an injunction against Bell advertisements that claim to have a network more reliable than theirs, based on the fact that Bell’s new HSPA service is entirely unproven in the real market (although Bell does have some very pretty coverage maps).
Be that as it may, all of these legal hissy fits are seeming just a tad ridiculous now. Consumers are used to having carriers tooting their own horn as “the best ____ in the country”, and we all take it with a grain of salt. AT&T and Verizon have had their own squabbles recently, but are they actually going to lead anywhere? I think the only real way for Rogers to respond is to fight fire with fire like AT&T did: insidiously worm their way into the hearts of consumers with prominent celebrity placement.