Okay so I don’t watch that much TV, but I within that small amount I do see, there’s probably an unhealthy ratio of RnB videos. Say what you want about my preferred genre music (I’m not fussed!), but they has been a trend in recent years for mobile devices to be shown in them quite blatantly!
I remember back in the day, the Black Eyed Peas ‘Let’s get it started/Let’s get retarded’ (the first title was the pop-friendly one, the second was it’s original name on the album) had one of the most in-yer-face product placements ever – for Sony Ericsson if I remember right. Since then there’s been a TON of videos, including iPhones, Nokias, and suchlike.
Well it’s in some respects we come full circle to the Black Eyed Peas for the first of two videos where the Nokia N97 is quite blatantly placed in the video – in fact it’s more than a glancing shot, it’s more of a ‘ooh, we’re rich RnB stars, and we use this, so you better buy one’ shot:
Black Eyed Peas – I Gotta Feeling (check out 48 seconds in)
Next up we have Whitney Houston and her comeback single, ‘Million Dollar Bill’ – again, get that N97 right in the shot:
Whitney Houston – Million Dollar Bill (check out 1 min 14 secs in)
So there you have it – whether it’s Nokia that have been spending their Marketing dollars, or maybe just a record exec that likes Nokia, the N97 has been doing the rounds in Music videos!