Smirnoff and Time Out are launching the ‘Smirnoff & Time Out iPhone app’ on 14th December 2009. The app features up-to-the-minute Time Out content on one-of-a-kind events and experiences in London, including the best nightlife, culture and eating out as picked by Time Out’s expert team of editors.
Lovers of unique nightlife and culture without iPhones can also access the information at www.timeout.com/smirnoff. The content will include the ‘Smirnoff Hot Picks’ round-up of the week’s can’t miss events, a ‘booking ahead’ service and a unique library featuring some of London’s most iconic past events.
Every month Smirnoff & Time Out will offer the chance to explore exceptional nightlife and entertainment around the world through competitions that can be entered either through the iPhone app or the micro site, beginning in December 2009 with the chance to win a trip to New York.
The Smirnoff & Time Out app uses the GPS on board the iPhone to allow users to view Time Out & Smirnoff recommended activities around their exact position within seconds, complete with event previews. It also contains up-to-the-minute recommendations and event information, with functionality to send preferred event picks to friends. Finally. there’s also functionality to add favourite cinemas, restaurants, venues and areas, allowing users to keep-up-to-date with what’s on in their favourite places
Looks to me like a very complete App, and I’m looking forward to using it when it goes live on 14th December. For now though, you can get a good idea of what it looks like from this video: