Digital User Experience (UX) design agency, ustwo™ was chosen by Distill Magazine, digest of the world’s best fashion and style magazines, to create its latest issue exclusively as an iPhone application.
The brief was to build the simplest but most robust magazine reader in the market whilst capturing the essence of Distill Magazine brand and experience. The main challenge was making sure the finished app was a highly functional easy-to-use mobile product.
ustwo™ focused on factors including the tactility of the swipe across the screen to create seamless navigation through each page of the magazine, as well as the speed at which the content was displayed on screen. This process had to be as intuitive as possible whilst utilising the power of the device itself.
There are two versions of the Application in the App store – a free and premium version (which is £2.99). You have the same App in each case, however the free App can access only one photoshoot per category within the menu structure – given the App is all about images, I’d suggest that if you are a fan of Distill, then you should probably buy the App.
I’ve checked out the free App and some of the photography is stunning – and it’s easy to navigate about – on that basis, I’d say it was ‘mission accomplished’ for both ustwo™ and Distill.