Clearly Sony Ericsson has decided to use the 2010 FIFA World Cup™ as a major Promo push – and so has already started offering people a way to get themselves their as winners of a competition they are now running:
The 2010 FIFA World Cup™ is next year and we want to reward the ultimate football parent with the ultimate football prize.
And we don’t think it gets any better than this. We’re giving away two tickets to South Africa. Not just to watch a match, but to watch your child walk out on the pitch as a FIFA Flag Bearer.
You could give your child the opportunity of a lifetime, and be there to watch them. Just enter our competition.
All you need to do is identify a flag from one of the qualifying nations at www.sonyericsson.com/extraman. The more flags you identify, the better your chances of winning. And you can enter every day until the competition ends on the 19 December.
For more chances to win, ask your family and friends to enter on behalf of your child too.
The 2010 FIFA World Cup™ is next year and we want to reward the ultimate football parent with the ultimate football prize. And we don’t think it gets any better than this. We’re giving away two tickets to South Africa. Not just to watch a match, but to watch your child walk out on the pitch as a FIFA Flag Bearer.You could give your child the opportunity of a lifetime, and be there to watch them. Just enter our competition. All you need to do is identify a flag from one of the qualifying nations at www.sonyericsson.com/extraman. The more flags you identify, the better your chances of winning. And you can enter every day until the competition ends on the 19 December.For more chances to win, ask your family and friends to enter on behalf of your child too.
So that’s basically it – if you can identity flags, you could be in with a chance of not only going, but for your son/daughter to walk out as a FIFA flag bearer!
I have to admit I was struggling to see the somewhat tenuous link between Football and Mobile Devices, but having visited Sony Ericsson’s website (here), I can see their Marketing Wizards have been busy – with both links to content and devices (‘mobile phones for fans’) in there already. Expecting the Sony Ericsson Marketing Machine to go in to overdrive during the first half of next year!
Again, if you would like to have a go at winning a ticket in to the FIFA World Cup™, you should visit www.sonyericsson.com/extraman.