TeleCommunications Systems (formally called Networks in Motion) has released data showing the most navigated to destinations (in the USA) on Christmas Eve and Boxing Day. The findings show that searches for Walmart, Target, Best Buy, Starbucks, and Toys R’ Us see a huge spike as holiday shoppers use mobile navigation to assist their shopping experience.
The findings show that the top 5 most navigated to destinations on Christmas Eve and December 26th are:
Christmas Eve:
- Walmart
- Target
- Best Buy
- Starbucks
- Toys R’ Us
Boxing Day:
- Walmart
- Starbucks
- Best Busy
- Target
- Bank of America
So how was your Christmas Eve? Did you hit up any of the places in the Top 5, and if so, what was the traffic/footfall like? Comments welcome!