Amobee, which positions itself as the world leader in advertising solutions for mobile operators, has announced that it has entered into an agreement to acquire the world’s largest mobile advertising agency, RingRing Media (www.ringringmedia.com). The acquisition brings Amobee one step closer to fulfilling its long-term vision aimed at “creating the industry’s largest mobile advertising exchange dedicated to connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale”. Amobee’s customers include some of the largest mobile operator networks, including Telefonica SA and Vodafone Group PLC.
With this strategic move, Amobee is complementing its rich, operator-centric inventory and portfolio of services and technology with RingRing Media’s revolutionary mobile advertising exchange. RingRing Exchange is the world’s first mobile advertising platform dedicated to connecting top tier mobile advertisers, media buying agencies and local and global ad networks with leading mobile publishers, operators and application developers to maximize yield for sellers and improve campaign performance and ROI.
The acquisition is subject to certain closing conditions and is expected to be completed in the first quarter.
So, consolidation in the Mobile Advertising space continues at a steady space – there can’t be too many more bit-part players to be hoovered up, right? Drop us a comment if you have a different view!