Sony Ericsson announced that Kristian Tear, Sony Ericsson Head of Western Europe Region and Head of Global Customer Accounts is appointed Head of Global Sales & Marketing effective 1st April. Anders Runevad, his predecessor, will return to Ericsson. Kristian Tear will report to Sony Ericsson President – Bert Nordberg.
Kristian Tear has 20+ years of international sales and marketing experience in the telecoms sector, including posts in South America, Europe and Asia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of executive management positions in Asia, Europe and Latin America.
A new Head of Western Europe Region and Head of Global Customer Accounts will be announced in due course.