Telmap have obviously been busy doing partnership deals, and have just announced a partnership with leading independent mobile advertising sales agency 4th Screen Advertising. The deal will enable real-time geo targeting for brands on a global scale while creating new revenue streams for mobile operators and delivering a more engaging, relevant experience to consumers.
In January this year Telmap announced 46% market share in EMEA, clearly demonstrating its dominance in the mobile navigation space with 2.6 million people using LBS services on a regular basis (Canalys research).
Oren Nissim, CEO, Telmap said, “Telmap5 was designed to fully support advertising through application banners, sponsored search results and sponsored points of interest displayed on maps. In order to bring the complete end to end solution to both operators and advertisers, Telmap partnered with 4th Screen Advertising, who already holds several exclusive sales agreements with leading mobile operators as their preferred mobile advertising partner.”
You can read more about Telmap here.