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NAVTEQ Announces Real-Time Traffic in the United Kingdom

February 24, 2010 by Ben Robinson - Leave a Comment

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NAVTEQ has announced the launch of ‘NAVTEQ Traffic™’ in the United Kingdom – a service which a whole series of portable devices, including mobiles, should be able to receive.

For the U.K., NAVTEQ Traffic delivers comprehensive, real-time traffic information to major cities, including Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester, encompassing more than 10.5 million people in the United Kingdom.   It includes data from Trafficmaster’s network of 7,500 traffic sensors, covering 8,000 miles of U.K. motorways and 95 percent of its trunk or arterial roads.  In addition, NAVTEQ is extending coverage and quality by adding complementary data sources including GPS data from commercial fleets and consumer devices. GPS data from Nokia, as well as other popular European devices and handsets, will be integrated into the NAVTEQ Traffic solution this year.

It is a quality-tested, comprehensive solution which links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones.  NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions.

There’s no doubt that the next evolution of Sat Nav units is going to be their ‘live’ capabilities, and things like dynamic traffic management and reporting are going to be top of the list. Once we have more details on how ‘NAVTEQ Traffic’ is going to deliver the info, we’ll let you know!

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