mxData has just unveiled its new MXI platform, which has been built to enable “rapid cross-platform development of mobile applications”. The platform has a number of innovative features including code reuse that effectively reduces the development cycle across multiple handsets, a range of commercial options; supporting subscription through to advertising as well as built-in reporting tools to enable accurate feedback for businesses.
More interestingly though, MXI supports all major mobile platforms including iPhone, Blackberry, Android, Java and Microsoft, which should mean the targeting of a wide range of handsets, allowing developers to spend time creating compelling mobile services – and by compelling I mean ARPU-generating (it’s all about the ARPU!). On top of the development platform the MXI Install Service allows delivery of applications over the air (OTA) to handsets without additional development. Sounds good right?
The complexities of delivering mobile applications to a wide range of handsets is well known within the industry with many companies failing to expand further than iPhone applications due to the significant increase in cost and timescale. MXI purports to solve these problems, allowing businesses to “deliver mobile applications to all mobile users, regardless of their handset”.
If you’re a developer and want to find out more about MXI, you can check them out here.