The Walt Disney Company UK and On Demand Group have agreed a deal to provide subscribers on-demand access to entire episodes of hit television shows via 3 UK’s first ever mobile TV subscription video-on-demand (SVOD) service. Under the terms of the deal Disney will offer hundreds of episodes to subscribers on the 3 network in the UK, including ABC Studios’ award winning live action series ‘Lost’, ‘Desperate Housewives’, ‘Grey’s Anatomy’ and more.
The SVOD service called is ‘TV on Demand’ and is fully managed and powered by On Demand Group. It offers a variety of top-rated television shows enabling subscribers to extend their enjoyment of complete programs while they’re on the go, away from their TV and broadband connections. On Demand Group’s technology now ensures subscribers on any 3 handset make or model can immediately enjoy the new personalised functionality, including play, pause and resume of all programs at anytime.
Neil Andrews, Head of Media Sales & Content Services at 3 UK, said, “This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of internet service to our mobile customers. The TV On Demand service will allow our customers to watch their favourite programmes when and where they want to.”
Sounds good – must get a 3 SIM and check it out!