Following on from my post last week about T-Mobile re-designing the ‘My T-Mobile’ part of their site, Verizon has gone and done the same apparently! One of our readers (thanks Johnny!) spotted the changes, and pinged us a URL to take a look at – and wouldn’t you know it, it’s re-design central!
Fascinatingly, one thing that has remained the same is the ‘My <Operator>’ Syntax – it’s as if no-one could think of a better name for it – and actually what really counts is what’s on the other side of the login window. Currently, the Operator that I use in the UK has a functional self-serve site, but it’s not exactly clear or massively useful, IMHO.
Ultimately the costs of re-design can be justified if you can make it superbly easy for people to self-serve, and avoid calling customer services – but the other half of the equation, so rarely tackled well, is whether Operators inform end-users of these services. I can’t speak for Verizon since I don’t use their services, or live in the US for that matter!
So, can any of our US readers can chime in about how easy the site is to use?
You can find the re-designed site here.