comScore, the company that is lately known as an arch enemy of Jason Calacanis, is out with a new study on mobile gaming market. According to them, despite a 13% decline in the number of U.S. mobile gamers during the past year, the number of smartphone gamers increased 60%.
The research company argues that smartphone subscribers (47.1%) are three times more likely than feature phone subscribers (15.7%) to play games on their device at least once a month. Moreover, they [smartphone users] are more than five times as likely to play games almost every day and far surpass their feature phone counterparts across various methods of game play.
Smartphone users also install way more games on their devices with 27.3% having installed at least one game compared to just 5.6% of feature phone users. A third of smartphone subscribers with games have more than five games installed on their phones, while less than 1% of feature phone subscribers have that many games installed.
The genre with the highest penetration among smartphone subscribers is Arcade Puzzle games at 12.9%, followed by Card games (11.9%), Word/Number games (11.4%) and Casino games (7.6%). Although more people still enjoy casual games, with the further rise of smartphones, the adoption of higher quality games is expected to follow…