Tickets.com is partnering with Txtstation Global Mobile Marketing to expand and enhance its mobile ticket transactions and mobile barcode delivery services. The idea is to make it possible for clients to dynamically interact with fans at games, concerts, events and broadcasts in real-time!
This one-to-one dialogue with event attendees will allow Tickets.com clients to identify and capture data on potentially all audience members (not just ticket buyers) that can be used for opt-in, ongoing mobile marketing, cross promotions, and other initiatives.
In real-life situation, this means that if you agree to receive SMS from Tickets.com (or their partner/client), they’ll keep spamming you even after the purchase. Ok, they’ll target their messages, but since I’m not a big fan of SMS marketing, that’s the way I see it. You can get my phone number, but please don’t send me advertising messages. 😉
And for the record, Tickets.com’s ProVenueMobile product is the first mobile ticketing technology that allows fans to browse listings and make real-time purchases from their mobile phones without the need to “click to call” to finalize the transaction. The other product, Tickets@Phone, offers consumers the option to digitally receive unique barcoded tickets directly to their mobile phones for a 100% mobile-buying experience…