The Mobile Marketing Association (MMA) is doing its best to raise awareness of the mobile marketing among agencies, brands and retailers. Lately, they’ve launched an initiative designed to further the recent trend among major players as they move their mobile budgets out of the R&D column and into their mainstream marketing programs.
As part the plan, MMA will launch events, webinars, outreach programs and educational collateral to help interested parties overcome challenges that include:
- Understanding and implementing effective mobile marketing tactics
- Integrating mobile marketing with their overall brand strategy
- Developing and executing highly engaging campaigns
- Measuring campaign effectiveness
The educational collateral will include a informational packet that provides a concise overview of the mobile marketing ecosystem, with tips for reducing costs, risks and time to market, and other advice. The informational packet will feature a variety of real-world examples that illustrate mobile marketing’s positive ROI and can serve as models for agencies, brands and retailers as they develop campaigns.
The initiative’s leaders are Chris Wayman from iLoop Mobile, Doug Stovall from Hipcricket and Troy Gibson from Resource Interactive.