South Korea’s SK Telecom has entered Indonesia’s mobile market via a digital content joint venture with Telkomsel-owned PT Telekomunikasi. The partnership, which is 51% owned by PT Telekomunikasi and 49% by SK Telecom, will be a data exchange hub for music, games and video clips in the Southeast Asian country.
The initial combined investment will be around 12.5 billion KRW ($10.3 million), of which SK Telecom will invest $5 million. The two companies intend to deliver digital content services to influential regional players. “SK Telecom is very keen to make additional profits by providing our mobile content in four major segments – connected cars, healthcare, learning and human resources,” SK spokeswoman Cindy Kang told The Korea Times.
The same news source [The Korea Times] said that this marks a shift in SK’s international strategy, after failing to establish mobile phone businesses in several countries, including the US, China and Vietnam.
Ms. Kang said that the company’s targets are developing countries where carriers cited convergence as their top concern…
As a reminder, SK Telecom is not new in the content space. Roughly a year ago, we saw the company investing $4.7 million in Twitter-based shopping service – IMshopping.
[Via: MobileBusinessBriefing]