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Samsung Prioritizing Android, Downplaying Windows Phone 7

September 2, 2010 by Marc Flores - 4 Comments

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Samsung is apparently moving towards making Android its go-to platform in light of the success of its Galaxy S series smartphones in both the U.S. and in South Korea. While the manufacturer will still continue to work on its Bada software, the main focus will be on Android where customers are raging with hundreds of thousands of daily activations.

Reuters was able to speak with Samsung at IFA where we saw the Galaxy Tab Android tablet earlier today:

“We are Prioritizing our Android platform. Android is very open and flexible, and there is a consumer demand for it,” YH Lee, head of marketing at Samsung Mobile, told Reuters in an interview on sidelines of the IFA consumer electronics fair.

However, being a confirmed Windows Phone 7 partner, Samsung doesn’t seem to think much in terms of the amount of demand for the new platform.

“There is still some professional, specialized demand there,” says Lee.

Well, that settles what Samsung seems to think about the new mobile platform from Microsoft, which just reached its Release to Manufacturers milestone yesterday. That’s gotta hurt Microsoft a little when one of its long time partners thinks its new platform is geared more toward “professional, specialized” markets.

At least it’s not in the same boat as the world’s biggest software platform in terms of market share, Symbian:

Samsung has not introduced new Symbian phones this year and YH Lee said even though the company was ready to introduce further Symbian models if consumers demand them, it had none planned.

“We are not seeing visible demand for Symbian,” she said.

Only time will tell what happens with the future of Windows Phone 7 and Samsung, but it’s pretty clear that the latter is going to ride the success of its Super AMOLED packed Galaxy S devices and continue to move forward with Android.

[Via: Reuters]

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