metaio, the company behind the popular augmented reality browser – junaio, announced that three companies are adopting their technology to launch AR campaigns – Connecticut Magazine, amNewYork and GSMA.
amNewYork, which is Manhattan’s most distributed daily newspaper, used junaio to present readers with enriched editorials, such as Macy-sponsored flying balloons and the solution to a crossword puzzle. Its Thanksgiving eve paper also rocks some serious 3D experience and allows readers to check out who’s invading Gotham.
Connecticut Magazine on its end is all about the holiday season with dropping snowflakes and a cocktail glass freezing all over the pages. Moreover, junaio is used to bring several ads to life, showing recipes and videos.
Finally GSMA placed AR-enhanced ads in publications like TIME Magazine, Fortune, WSJ, The International Herald Tribune, Telecom2.0, Vanilla Plus, Wireless Week and others. When viewed through junaio app, the ad will trigger a 3D App Planet circled by satellites, which can be clicked to display further information about the conference’s scope and themes.
Love it! 🙂