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PETCO Launches New Mobile Site, Powered by Digby

December 2, 2010 by James Falconer - Leave a Comment

PETCO Launches New Mobile Site
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PETCO Launches New Mobile Site

I consider myself a pet lover. Since my early years there’s always been a pet or two around the house, from birds to fish to dogs… they’ve all found a spot in the family house… and as years past they found their way into my house. That’s why, whenever something pet-related pops onto my radar, I usually take note… So, I have a little tidbit to share with the pet-loving users in the crowd this evening.

PETCO has launched a new mobile-optimized site, and after a quick look I have to give it a thumbs up. To check it out for yourself, simply hit up m.petco.com from your mobile browser.

Once there, you’ll notice a store locator, customer reviews and product descriptions all at your fingertips. Very cool, indeed.

The new mobile site is powered by Digby. The company, in partnership with PETCO is hoping to do all they can to connect and keep the channels of communication open between pet-lovers everywhere.

Digby CEO Dave Sikora commented:

“With mobile shopping adoption increasing so rapidly, PETCO is expanding into the mobile channel at the right time…the new new mobile site will help the company build even stronger personal connections with pet parents who seek and appreciate the convenience of mobile shopping and information. We’re also pet lovers at Digby, so the partnership with PETCO is a special one for us. We look forward to helping PETCO ensure its long-term mobile strategy is a success.”

So there you have it. A new mobile site for pet lovers, and a new partnership with Digby. I have a feeling there’s more to come from these two companies in the mobile space, don’t you?

For more, hit up m.petco.com on your mobile browser. After a quick look, be sure to let me know what you think!

[Via: CB]

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