IntoMobile

Breaking news, information, and analysis on the latest mobile phones and mobile technology

Open NavigationOpen Search
  • Home
  • Platforms
    • iOS / iPhone OS
    • Android
    • Windows Phone
    • BlackBerry OS
  • Hardware
    • New Hardware
    • Tablets
    • Reviews
    • Rumors
  • Carriers
    • AT&T
    • Sprint
    • T-Mobile
    • Verizon
  • Manufacturers
    • Apple
    • Samsung
    • HTC
    • LG
    • Motorola
  • Best VPNs
    • Best VPNs for iPhone
    • Best VPNs for Android

Motorola strategy: Keep phones locked, antagonize customers

January 19, 2011 by Marc Flores - 1 Comment

Share on Twitter Share on Facebook ( 0 shares )

When the Motorola Droid X was released last year, we were pretty stoked that a monstrous Android device would be coming from the comeback kid. After the success of the original Droid, it didn’t seem like Motorola could do any wrong. But alas, the joy for die-hard Android fans was short-lived when they discovered that the Droid X contained eFuse technology. If a custom ROM was loaded up on the device, it would be denied and the smartphone would jump back into recovery mode.

That eventually worked itself out and the rage had died down, but a recent comment by a Motorola employee might ruffle some feathers all over again.

There is some sexy new hardware coming from Motorola soon – the Droid Bionic and Atrix – but giving customers an attitude might cause an aversion to anything the company puts out. In a YouTube video for the Atrix, a Motorola employee responded to a user who asked about custom ROMs:

@tdcrooks if you want to do? custom roms, then buy elsewhere, we’ll continue with our strategy that is working thanks.

Since it had been brought to Motorola’s attention, the comment has been removed and another representative apologized for the harsh and poor choice of words. It responded to another user:

@daverod74 So we? attempt to answer nearly all comments raised on this channel across over 130 videos and in a timely fashion. Sometimes we make a mistake, and the remark we agree could have been better phrased and more polite. So we do apologise, and that we will continue to monitor feedback on the wider discussion and pass that along. Thank you.

Perhaps a little tighter control over its PR might do a little good, but it’s nice to see that the company was quick to remedy the situation – even if it only did so because commenters were pointing out that blogs had picked up on the faux pas.

[Via: Android Central]

Share on Twitter Share on Facebook ( 0 shares )

Back to top ▴

Back to top ▴

Follow IntoMobile

38k
36k
4k
13k
12k

Most Recent Posts

  • iPhone No Sound: Tips on How to Fix this Common Issue
  • The newest iOS – things you surely did not know
  • Transferring money through mobile: Why digital wallets are the future of commerce?
  • Review: Shine laser light Bluetooth headphones
  • Neptune Suite smart watch with phone and tablet screens killing it at Indiegogo

Get Updates Via E-Mail

  • This field is for validation purposes and should be left unchanged.

About IntoMobile

  • About IntoMobile
  • Contact IntoMobile
  • Send us News Tips
  • Privacy Policy

Social Links

  • IntoMobile on Facebook
  • IntoMobile on Twitter
  • IntoMobile on Google+
  • IntoMobile on YouTube

Copyright © 2006-2021 IntoMobile. All rights reserved.