According to the latest report by Juniper Research, one in every eight mobile users worldwide will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2015. In other words, we’re talking about more than 750 million users, which is up from existing 230 million (1 in 20). All these tickets will be delivered by SMS, bar codes, mobile web, smartphone apps and/or NFC.
At the moment, mobile ticketing users are concentrated in a number of early adopting transport schemes in Japan, Central & Eastern Europe and Scandinavia, but that will change to include other sectors such as sport, entertainment and events.
The research company argues that the next two years are the key period when mobile ticketing will become mainstream as the mobile plays an ever growing role in all aspects of airline travel, rail travel, festivals and cinemas.
Some other findings from the report include:
- Number of primarily developed regions will see penetration of up to one in five users by 2015.
- Growth constraints include existing ticketing infrastructure and danger posed by poor user experience.
And you can get additional information on Juniper’s report titled “Mobile Ticketing Markets: Analysis, Strategic Opportunities & Forecasts 2011-2015” from their website.