Sony Ericsson is about to beef-up its marketing activities with one of the areas “affected” to be its so called Ambassador Programme. In an interview to the British Mobile magazine, the company’s marketing director Dave Hilton said there will be 1,000 ambassadors by the end of May, which is up from current total of around 400 ambassadors.
Hilton said: “It’s a real priority for us. Sony Ericsson used to be the darlings of the market and we were certainly the darlings of retail. We’ve had a tough two years but now we are excited about the products. If we do it well, people will recommend Sony Ericsson for high-end innovation.”
Apparently, the idea is to appeal to retailers with its new Xperia range. The Swedish-Japanese handset maker wants retail and call centre staff to become advocates in return for better training, better access to Sony Ericsson and free Xperia products…
Interesting, but I’m still in favor of picking tennis beauties like Maria Sharapova and Jelena Jankovic for the phone promotions. 😉
[Via: MobileMagazine]