According to a new study by research2guidance titled “UK Smartphone App Market Overview,” smartphone users in the UK downloaded over 860 million mobile applications in 2010 with 105 million downloads counting for paid apps. Revenue wise, that’s 280 million GBP for the UK’s total paid application downloads.
The good news is that there is still tons of room for growth, with majority of folks still using feature phones and are not relying on mobile apps as actively as smartphone owners do. In the years to come this potential will be explored and will drive up market growth.
Symbian OS is still a dominant platform in the UK (and the rest of Europe for that matter) and it’s a known fact that Symbian smartphone users don’t install as many app as their iPhone and/or Android counterparts.
Another interesting finding is that young females show the highest dynamics of device adoption in 2010. With the current growth rate female smartphone adopters will catch up with their male counterpart within a year…