Flowd, the social network for music lovers which we’ve already covered in the past, announced the so called “Frequent Fan” promotions program for all signed artists and partners, allowing them to create unique mobile offers for their fans on Flowd. These special offers and campaigns are available for free and can be triggered with a variety of techniques, including location check-in and artist following.
The idea is obvious – to allow Flowd community — artists, musicians, venues, party organizers and band managers — to maintain and deepen their relationships with their most loyal fans.
The Frequent Fan program makes a variety of both global and local deals possible, and includes a number of options, including choosing whom to send the reward to, the type of award, its content, its virality nature, locality, validity time, and promotion trigger points.
In terms of availability, Flowd’s Frequent Fan program can be accessed on Flowd.com on April 11th, 2011. Flowd mobile app is available for iOS, Android and Symbian^3-powered devices, and can be downloaded from the links below.
Flowd (FREE) [iTunes link] [Android Market link] [Nokia Symbian^3 devices]