Fiksu for Mobile Apps is touted as the “industry’s first user acquisition platform” that “spans the entire mobile ecosystem” to help brands attract users and slash user acquisition costs, in a “fast and predictable way.” Turn off your “BS alerts,” as they already delivered results for early customers such as Ask.com, Barnes & Noble, Gilt, Groupon, Hearst Magazines, PlayScreen, Tunewiki, WHERE and VH1.
I’m not sure how exactly Fiksu works, so I bring you an excerpt from their press release:
Fiksu surpasses the mobile app marketing resources currently available by optimizing traffic across the entire mobile ecosystem — ad networks, real-time bidding systems, and incentivized download networks — resulting in radically improved app store visibility combined with substantially improved organic download activity. The platform not only delivers huge volumes of downloads, but also secures the largest possible number of engaged users.
Fiksu works by applying proprietary algorithms, embedded app store behavior insights and a real-time allocation engine to dynamically optimize within and across all mobile marketing channels to reach the best potential mobile audience. The platform’s reach, intelligence and purchasing power yields substantially lower user acquisition costs, and fast, predictable results.
Back to the results. Fiksu has helped participating publishers attract over 44 million app downloads, which [apps] have been launched for more than 1 billion times. As a result, the company delivered average user acquisition costs of less than $1.00 per user, sometimes as low as $0.45 per user!
Sounds impressive and as something big publishers should want to try out…