A report from CNN suggests UberMedia may be preparing to launch its own social network to compete with Twitter. According to people briefed on the plans, UberMedia’s social network will address deficiencies cited by Twitter users including the 140 character limitation and an interface that is difficult for newcomers to understand and adopt. Details on the included features and launch window for this rumored social network are not yet available.
This initiative may stem from an ongoing feud that is developing between the micro-blogging platform and app developers that use its API. Earlier this year, Twitter alerted developers that it wanted them to stop creating clients that were a clone of the official client application and focus on using the social network in novel ways. A prime example is Instagram which lets you post your photos to Twitter, but is not a traditional client.
UberMedia was also banned from using the micro-blogging platform’s API for several days in March. This blockage left users without a functioning client and forced UberMedia to update its popular UberSocial and Twidroyd applications. Finally, the up and coming social network also asked UberMedia to change its application’s name from UberTwitter to UberSocial due to trademark issues. All the contentious points above may be the incentive UberMedia needs to work on its own social platform.