comScore: iOS outpaces Android when you include more than phones

Apple iOS outpaces Android in total mobile devices

While most research shows that Android will be dominating the smartphone space in just a few years, many of these segment mobile devices into separate categories. New data from comScore is actually combining these connected devices and it shows that Apple iOS outreaches the Android platform by 59 percent with this new metric.

The report suggests that Apple iOS reaches 37.9 million when you combine the iPhone, iPad and iPod touch, which is much more than the 23.8 million combined Android OS users, including tablets like the Xoom and the Galaxy Tab.

“These data clearly illustrate the Apple ecosystem extends far beyond the iPhone,” said Mark Donovan, in a prepared statement. “Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’, there’s not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms.”

The data also suggests that iPad owners aren’t just Apple fanboys, as the data suggests 27.3% of users had an Apple phone. Apple iPad owners also had a Research In Motion BlackBerry, Samsung devices, LG and Motorola phones.

Is it fair to lump in all of Apple iOS versus Android? I sincerely think it is because this is a critical component of the ecosystems and competitions we’re looking at. Yes, Android might be lighting the world on fire with smartphone sales but developers still need to take into account the entire addressable base when they’re looking to make an app.

This may change in the future, as we’re expecting to see a ton of Android tablets but I don’t think there will be a rash of iPod touch competitors. It will take a few more months to see how well the Android tablets do in the market.

[Via comScore]

  • JD2005

    Unfair comparison, as iPods aren’t cell phones and so lack the essential mobile connectivity that developers target for functionality, ads, etc… I’d also argue that most iPod owners, are also iPhone and/or iPad owners, so you’re counting people twice. iPod has also had far more years over Android as an MP3 player, and only inherited the iOS in a default position, as it did not make sense to develop another operating system when the iPhone OS could be utilized minus the cellular connectivity. You don’t see Apple pushing the iPod ahead software wise though, as it’s focus is on iOS for CONNECTED devices, and WIFI’s availability just doesn’t cut it yet. Anyway, this is just really reaching in order to measure up against Android’s market share gains over the last few quarters. I’ll agree it could amount to something, but not 1:1.

    • Exactly!!

      Android isn’t on any MP3 players that I know of and the iPod has held a large market share for years/ If you exclude that then the numbers are going to be tilted in Androids favor. Not that that actually means anything. If you want a metric that actually means anything you’d score the number of iOS owners that are leaving Apple for other devices.

      I’ll give Apple some kuddos though. Imagine where the iOS share would be if they allowed it on none Apple devices YIKES!!

      • JD2005

        Is Apple’s iOS really that impressive though? Pages of icons on a backdrop with limited customize-ability…never struck me as overly ingenious. Would it be in high demand as a platform for other devices, or is it Apple’s hardware/software combination and exclusivity that make them so profitable? This is why they still do not allow OSX to be installed on non-mac hardware, as it would actually work against them.

  • This is “newsworthy” just exactly why? (i.e. except to appease the boys in Cupertino) ..

    The category “Smartphone” is pretty descriptive & easily understood by the “average” reader.

    Maybe Apple should be more concerned about repeating their errors of the past by continuing their “walled garden” approach to everything they do and welcome the competition because it makes them “better”, instead of suing their competitors and stifling innovation…

    But then again I digress…

Back to top ▴