Atlanta-based Sparkfly recently secured $2.5 million in institutional capital for its “mobile engagement platform” – SparkQuest. Using Sparkfly’s solution merchants and brands can offer personalized and ongoing promotions and experiences to customers beyond one-time deals.
SparkQuest works by connecting consumer deal redemption with merchant point-of-sale technology, addressing a key pain point for location-based marketers, which is the need to track real-time, individual consumer behavior and deal redemption data. As a result of using Sparkfly’s platform, businesses know who’s engaging in their promotions and redeeming which deals, when, where, how much and how often.
Moreover, the solution gives businesses the ability to engage consumers in interactive, game-like Quests, which merchants can connect with promotions, leveraging consumers’ social networks like Facebook and Twitter.
And right from the bat Sparkfly “sparked” interest in its solution, with the Atlanta market launch attracting more than 100 merchants in just six weeks, including large retailers and consumer goods companies…