Nokia-owned mobile location-based service enabler NAVTEQ, which BTW is in the midst of re-organization to better work with Microsoft, launched its mobile ad network NAVTEQ LocationPoint in China.
NAVTEQ’s ad network is already embraced by a number of companies, including Appello, Co-Pilot, NAVIGON, Poynt, RIM, Samsung and Telmap — all of which will be able to benefit from the expansion to the world’s fastest growing economy. In other words, NAVTEQ’s LocationPoint ecosystem includes major handset makers, mobile operators, mobile application developers as well as automotive companies.
As part of the deal, NAVTEQ offers two APIs to join the network: LocationPoint REST API provides deeper customization options, and the just-launched WebApp API which enables delivery of ads via HTML5 to iOS and Android apps. Moreover, the company also has a dedicated website for developers (NAVTEQ Network for Developers) looking to join the club.
For the record, users from all around the world depend on the NAVTEQ map 100 million times a day.