Mobile video service Vuclip, which we used to know as BlueApple.mobi, raised $8 million in Series C funding to “fuel growth worldwide and augment its regional teams.” In addition, the company will use the new money to expand mobile video analytics to help advertisers and content owners understand and improve their offerings based on consumption and region-specific trends. Venture firms New Enterprise Associates (NEA) and Jafco Ventures led the round.
It took 31 months for Vuclip to serve up its first billion videos, then only eight months to reach the second billion. The drivers for this growth are the continuing explosion of video sharing among mobile users and company’s content partnerships with the likes of The Associated Press, Billboard, Falcon Interactive and Times of India.
Vuclip now ranks as the largest mobile video provider in top mobile markets such as India, Indonesia and Malaysia. The service has become so popular that some mobile carriers are now distributing Vuclip directly to consumers, including Bharti Airtel, DoCoMo and Vodafone (India), Maxis (Malaysia), Telkomsel and XL.