MocoSpace released results from a new study on virtual goods purchases of Americans by ethnicity. Collected during June 2011 by looking at anonymous data of 40,000 mobile social gamers on the MocoSpace platform, the data and findings demonstrate that consumer markets vary in their spending habits within mobile social games. Here’s what they’ve found:
- Caucasians, which made up 18% of surveyed users, made 26% of virtual goods purchases.
- African Americans, which comprised 36% of surveyed respondents, made up 38% of purchases.
- Hispanics, which comprised 31% of respondents, were responsible for 21% of virtual goods purchases.
- Asian Americans, Native Americans and Pacific Islanders spent their fair share too with each group accounting for roughly 4% of virtual goods purchases and each made up 4% of the respondent base.
So what do we make out of it – errr nothing. People love free games and since they (can) monetize using virtual goods, some money is made for the developers along the way. You can check what MocoSpace is all about from their website.