A survey recently done on 2,000 parents of children aged 10 or under that was commissioned by Westcoastcloud states that 1 out of every 10 children in UK primary schools have an iPhone. The survey also found that if you include all phones, then 17% of students have one. Around 10% even have an account on a social networking site. Again, these children are 10 years old or under. What kind of parents do these things to their children? Half of them “owned an iPhone or Blackberry”, so we can’t tell which device is more popular, and 72% of them have tablets and laptops. We’re not sure if that means 72% of the 2,000 parents own both a tablet and a laptop, or that the combined percentages of tablet and laptop add up to 72%. Anyway, here’s another interesting stat: 22% of the parents polled admit to having arguments with their children about how much time they’re spending online.
So who is Westcoastcloud anyway? If you’re going to be shocked and/or amused by the data above, you should know a little bit about the company that paid for the data to be produced in the first place. Westcoastcloud sells a product called Netintelligence that lets businesses and schools monitor and control the sites that people visit on their machines. You can enable the filtering to work on a PC, on a gateway, or an iOS device, hence the title of the press release: “Westcoastcloud Survey Reveals 1 in 10 UK Primary School Children Have iPhones”. Knowing this now, should you still trust their data? Yes and no. We’ve got no doubt that parents answered the questions they were asked correctly, but you should also understand that these numbers have been produced to encourage the sale of Westcoastcloud products. You’re a better reader for knowing that. More critial.
Anyway, we’d like to know how many of those iPhone owning 10 year olds have smashed their devices, but we’ll just have to wait for an insurance company to commission another survey.
[Via: Cellular News]