A new Distimo report focuses on the best global brands and how they perceive the fragmented app store space. The mobile app analytics company used the data from the Interbrand 2011 Best Global Brands report to determine the top brands’ presence in mobile app store and here’s what they’ve found:
- 91% of the top brands have a presence in at least one of the major app stores. This is a significant increase compared to 18 months ago when only 51% of the brands published or licensed an application.
- Brands that ranked highest in the 2011 Interbrand Best Global Brands report have more presence in the different app stores in terms of the volume of applications.
- Few large publishers like Disney and Sony have 24 mobile applications. The number of applications per brand without these two brands is still high with 15 applications on average.
- Looking at specific app stores, Apple App Store for iPhone is by far the most popular for the top 100 global brands. In sharp contrast, brands appear to believe that they do not need to have a presence on the Nokia (Symbian / Java) platform given the low number of brands (9) publishing on that platform.
- The Google Android Market and the Apple App Store for iPad are both increasingly seen as good app stores for brands to promote their visibility and reach consumers.
- Most brands in the top 100 are not looking to make money in the app stores. Only a limited number of brands (27% of the publishers with 32% of the applications) have a strategy to actually make money directly via the app store, including but not limited to Disney, Adobe and Thomson Reuters.
And in case you wonder, Distimo’s report covers the Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and Amazon Appstore for September 2011.