Tapjoy, which by this point we knew for their mobile ad efforts, announced the beta launch of a “new kind of personal marketplace” to “forever change” how consumers find, share and engage with mobile applications. The new Tapjoy personal app marketplace delivers customized app recommendations based on user’s likes and dislikes, what apps he or she is currently using, what apps his/her friends are using, and other factors.
And that’s just one part of the equation. There’s also the so called “Mobile Value Exchange” where users select personalized advertisements with which to engage in exchange for virtual currency or premium content. Tapjoy’s new service support iOS and Android devices and can be accessed today from any mobile web browser at tapjoy.com. It is created to connect all of the parties involved, including consumers, advertisers and publishers.
Aside from that, Tapjoy also revamped its website, making it more consumer oriented. There’s a new logo, updated design and a whole new look. The company’s corporate site for mobile developers and advertisers can now be found at tapjoy.com/site…