There’s money to be made in app recommendations with AppTap raising $4 million to expand its service. The round was led by Syncom Venture Partners with existing investor New Atlantic Ventures also participating.
The cash will be used to improve the service, which provides more than 150 million app recommendations per month across a network of media properties and operators. Moreover, AppTap also plans to broaden app advertising capabilities for developers and expand its distribution partnerships.
According to New Atlantic Ventures’ managing partner John Backus, apps are changing where we go for entertainment, games, lifestyle and simple utilities. At the same time, the way we’ve historically discovered apps and the way developers market them has been too narrow. “AppTap places the apps next to content you’re reading or viewing, making the app discovery process serendipitous,” he added.
The company’s service helps consumers find apps that match their interests based on websites they visit and online articles they read. AppTap works with Facebook to allow its users to quickly share apps they like with friends…
[Via: MobileBusinessBriefing]