One of PopCap’s original developers, Roy Liu, launched a new incentives platform aimed at boosting in-app revenue by incentivizing game players with real rewards. The name of the company is Gimmie, and it unveiled its in-game incentives program in beta with ten mobile app developers and ten consumer product brands.
The main idea behind Gimmie is to turn brand promotions into in-game incentives without distracting game players with ads that force them to leave a game altogether.
Through regular/sustained app use, players earn Gimmie points, which they can save and redeem for free and/or discounted real world products. In other words, Gimmie doesn’t force ads on users — rather it motivates them to take desired actions, such as buying virtual goods, signing up for newsletters or advancing to higher levels.
Developers get to keep the control and are able to implement Gimmie’s in-app incentives program in just minutes. On the other hand, brand partners can target those mobile app users they wish to reach with multiple options for coupons and free products, and to amplify this consumer engagement over Facebook and other social media channels.
I like the idea of unobtrusive ads though I still have to see Gimmie in action to have a real opinion. In the meantime, we have a short, 1-minute video to show you, briefly describing the Gimmie platform…