Verizon today announced the launch of its very own In-Store, Trade-In program for handsets, as it tries a new strategy to keep people coming into the store during a slow time of the year. This news comes after the number one wireless provider in the United States recently brought back its double data promotion. The trade-in program lets Verizon Wireless customers bring an old cell phone to the store and trade it in for a gift card.
When a customer comes in with a phone, Verizon’s on-site staff will walk them through the funky logistics of how phones are appraised. This process evaluates a device’s value, which is based on the make, model, and condition. Big Red in its presser said certain models in good condition may command up to 300 bucks. Once gift cards go out, subscribers can redeem them immediately for purchases of new phones, tablets, or other devices — smart.
If you’re not in the market for a new wireless device, then you can apply the value of the gift card to your expensive VZW monthly bill. The promotion gimmick is supposed to encourage customers to trade in old devices that need to be recycled or disposed of properly. This maybe true, but we also know a big reason for this is to move some of those pricey handsets off the shelves.
What do you think about this new Trade-In program?