In its latest report, Juniper talks about the future of mobile ticketing, forecasting that 1 in 8 (13%) of North American and Western European mobile users will use their NFC-enabled mobile phone as a metro rail or bus ticket by 2016. That’s a significant rise from today when only 1% of folks are doing so.
Juniper suggests that while mobile tickets of all types are growing in popularity, the ability to “tap” an NFC phone containing a mobile ticket against an entrance gate has tremendous user appeal. Similarly, mobile operators also get new marketing and sales opportunities previously not available using paper or contactless smartcard tickets.
However, in order for NFC Ticketing to fly, it must be thoroughly tested. For public transportation tickets, speed of passenger processing is of the essence and queues must not be allowed to build up as a result of ticket processing delays either in mobile phones, gating or back office systems.
Some other findings from the report include:
- Worldwide mobile ticketing transactions are set to quadruple to 23 billion by 2016
- By 2016, NFC mobile tickets will represent more than 50% of all mobile ticketing revenue
And you can get additional information about Juniper’s report titled “Mobile Ticketing Evolution: NFC, Forecasts & Markets 2012-2016” from their website.